We help retailers in tier 2 & tier 3 cities source the best quality products from the comfort of their shop.
We are a tech-enabled B2B distributor for toys, gifts, stationery, sports goods, and party supplies.
Financing options!
COD, Credit Card, BNPL
No MOQ!
Wholesaler prices
Free shipping!
Door step delivery
Sellet has many more such happy customers!
Harshit Malhotra
High-Quality Products: The quality of the toys supplied by Sellet is exceptional. From educational toys that stimulate young minds to trendy gadgets that captivate older kids, their range is diverse and of superior quality. I have received rave reviews from my customers about the durability and creativity of the toys, which has significantly enhanced my store’s reputation.
AJ Kasaudhan
One of the best B2B Platform for Indian Toy Retailers. It provides all the categories at a best price. It’s very simple to use. Awesome Experience 👍
Bappa Banik
Good Quality products. Customers care official are politely. Best wishes to sellet team. This platform is a best opportunity for a retailers like me from a tiny and hilly border state Tripura. For me, Delhi is a dream but in 15 days Delhi products are in my shop.
Naveen Kumar Gupta
Amazing app for Toys Retailers in India. I am using this app since last one year and satisfied with the services of the company. Very useful app!
Laxman Choudhary
I’ve been using the Sellet app for a while now, and I can confidently say it’s a game-changer for retailers. The quality of products is top-notch, and I’ve never received a damaged item. It’s a relief to have that peace of mind. The service is impeccable. The team behind Sellet is responsive and always ready to assist. They truly go the extra mile to ensure your satisfaction. As a retailer, getting a good deal is crucial, and Sellet delivers on that front and with reasonable prices.
Rated 4.5 on Play Store & App Store!
How buying on Sellet works?
Step 1
Download Sellet app on iOS or Play Store
Step 2
Register and verify your details
Step 3
Fill your cart (No MOQ required!)
Step 4
Pay online with credit card or BNPL or cash on delivery option
Step 5
Sit back, track online, and relax!
Step 6
Receive your order in 3-6 days
Join Sellet Now!
The Sellet Advantage!
No MOQ
24x7 customer support
Pan India delivery
Free door delivery
Transparent pricing
Cash on Delivery
Top brands
Frequently Asked Questions
Sellet is a B2B wholesale platform for toys, stationery, gifts, and sports items, offering quality products at competitive prices.
Signup on the app, browse categories, add items to your cart, and proceed to checkout.
Credit/debit cards, net banking, and UPI.
There is no minimum order quantity! We offer any quantity at wholesale price! There is only a minimum cart value of 5000Rs, since delivery is free.
Receive a tracking number via email after shipping.
Contact customer service within 7 days for returns on damaged or defective products.
Email support@sellet.in or call [customer support number], Monday to Saturday, 9 AM to 7
PM and Sunday 9 AM to 1 PM
Yes, fill out the application form on the “Become a Supplier” page.
Yes, all products undergo strict quality checks before delivery.
Download the app and click “Sign Up” on the homepage and complete the form.
Yes, before shipping. Contact customer support for assistance.
Standard (free) and express shipping (at extra cost). Costs and times vary by location.
No, we serve only retailers in India.
Log into your account and go to “Account Settings.
Contact customer support immediately to resolve the issue.
Check product page for availability status.
Some products have manufacturer warranties. Check product details.
No, it’s free to register and use.
Sign up for our newsletter for updates and exclusive promotions. Join our whatsapp channel.
Contact customer support for return instructions.channel.
Yes, contact our sales team during business hours.
Click “Forgot Password” on the login page and follow the instructions.
Contact customer support for order status updates.
Currently, no gift wrapping services are available.
About Us
Sellet is a fast-growing startup, founded in 2021, with a mission to ease the procurement challenges of retailers in Tier 2 and Tier 3 cities by offering an extensive range of toys, stationery, gifts, and sports items. Sellet negotiates with manufacturers on behalf of 1000s of retailers to secure lower prices through economies of scale. We strive to provide retailers with top-quality products at competitive prices, ensuring a seamless shopping experience on our platform.
Our commitment to excellence, transparency, and innovation drives us to offer unparalleled service, quality assurance, and reliable delivery. By leveraging our trusted network and secure payment systems, we empower businesses to thrive in a dynamic retail environment.
Join us and discover the Sellet difference in wholesale shopping.
Founder's Profile
Sanjeev Goyal
Sanjeev began his professional journey by taking up distributorships for 15+ years for renowned companies such as Hanung Toys, OK Play, and La Opala. Seeking to enhance his skills and transition beyond a sole proprietorship, he joined La Opala, a publicly listed kitchenware manufacturer, where he was instrumental in setting up auxiliary manufacturing plants. His dedication and performance led to additional responsibilities, culminating in a promotion to the role of Purchase and Sales Head.
After a successful tenure, he decided to pursue entrepreneurial aspirations and founded White Blocks, a small-scale block manufacturing company. Eventually, he handed over the reins of White Blocks to his business partner to focus on innovative technology-driven ventures.
This shift brought him to Sellet, where he continues to leverage his extensive experience in distributorship and sales to drive growth.
Om Goyal
Om's passion for toys and his experience growing up in small towns across India, such as Varanasi and Haldwani, have profoundly shaped his professional journey. These experiences have instilled in him a deep empathy for the struggles faced by small-town retailers, fueling his dedication to understanding their unique needs and challenges.
He spends his time curating toys to add to Sellet's offerings, ensuring a diverse and appealing product range. His keen eye for quality and innovation leads him to travel across India in search of unique products that can enrich Sellet's inventory. He also takes care of manufacturer relations.
